Naples Dog Trainer Secrets for Amazing Dog Tricks!

Do you ever wonder what happens in aggressive dog training? Is it possible to turn an aggressive dog into a well-mannered one? If you’ve attempted to train your dog and have grown frustrated and disappointed with each training session because the results are not what you have in mind, it’s time to leave this to the experts. Dog trainers use techniques and evidence-based methods to ensure that your dog will learn to understand what behaviors are acceptable and what aren’t.

This can be difficult if not challenging to teach if you don’t have any prior experience in dog training. In fact, if you use methods untested methods, you might traumatize your dog. The reason why professional dog training works is they use a combination of time-tested strategies that will change how your dog behaves. Let’s find out what these are.

Positive Reinforcement

The person who made positive reinforcement a popular dog training technique is Dawn-Sylvia-Stasiewicz. She was the one who trained former US President Obama’s dog. The concept behind this theory is pretty simple. When a dog is rewarded for a particular behavior, it will repeat it in the hopes of getting another reward. When a dog misbehaves, a reward will be withheld. The reward can be in the form of a treat, toy, or anything that your dog finds pleasurable like playtime.

The best thing about positive reinforcement is that it doesn’t use punishment to train your dog. It only focuses on giving and withholding rewards. Through repetition and consistency, your dog will be able to identify and get rid of unacceptable behaviors. However, this method is only effective if the reward is given seconds after doing good behavior. Otherwise, your dog will not be able to associate the reward with good behavior.

During the first weeks, you should give rewards continuously but as soon as your dog masters the command, you can do intermittent rewards.

Scientific Training

It’s difficult to define this form of training because it keeps on changing as it is based on the newest developments in science and research. It’s safe to say this method is constantly being tweaked and adjusted based on new information. However, the point of this training is to try to understand the nature of dogs and their capacity to be conditioned as well as the effectiveness of giving rewards and punishments.

According to this theory, before you correct a particular behavior you must understand the reason behind such behavior.

Clicker Training

Another method professional dog trainers use is clicker training. The concept is based on operant conditioning with the principles found to be similar to positive reinforcement. Clicker training uses a device that will create a sharp noise like a whistle signaling the dog that it performed and completed an acceptable behavior.

One of the benefits of clicker training is it lets your dog know based on the sound that the behavior is good and is the reason why it’s being rewarded. This helps avoid confusion. Trainers use verbal commands in conjunction with the clicker sound.

Electronic Training

In electronic training, the dog trainer uses an electric collar that will shock your dog whenever it misbehaves. This is usually used when your dog is at a distance and you can’t use a leash. Shock collars are used when you want your dog to learn to stay within safe boundaries especially if you’re training in a yard without a fence. According to those who use this form of training, shock collars are more effective and safer compared to choke collars.

Takeaway

Dog training is flexible as long as you use acceptable training methods. You can combine techniques and strategies based on your dog’s needs and intellectual capacity.

Nick White is the owner of Off Leash K9 Training. He has over 80 dog training franchise locations throughout the United States. He currently hosts the A&E show, America's Top Dog.

Tips to Become Faster at Programming in RSLogix

If you’re a PLC programmer that works with RSLogix, you may not be satisfied with the speeds that you’re currently working at. Thankfully, there are a number of simple tips that can help you to improve your programming speed and accomplish more during your workday. Follow this advice if you’re looking for effective ways to increase your speed.

Take Advantage of The Go-To Shortcut

You can save yourself valuable time if you start utilizing the go-to shortcut. To activate this shortcut, the only thing you need to do is press CTRL and G at the same time. After you do that, you’ll be prompted to enter a rung number. You can also use this shortcut if you need a specific controller or program tag.

The time that this shortcut will save you will really add up. You’ll be saving time every time you use the shortcut. Once you start using it regularly, it will feel like second nature to you.

Move Quickly Between Open Windows

At any given time, it’s likely that you’ll have several different windows open in RSLogix. If you’re able to quickly move between these windows, you’ll be able to finish jobs far more quickly. Moving between open windows is virtually effortless when you press CTRL + Tab. You won’t have to use your mouth to select the window that you want to use. This keyboard shortcut will allow you to move between windows in no time at all.

If you have multiple instances of RSLogix open at the same time, you’ll be able to move between these instances by entering either ALT + Tab or ALT + Shift + Tab on your keyboard. You can enter ALT + Tab when you want to go to the next open application in Windows, and you can enter ALT + Shift + Tab to return to the application that was opened previously.

If you’re trying to increase your work speeds, you’ll want to avoid anything that could interrupt your workflow. You’ll want to make sure you are able to move between open windows in no time at all. This shortcut is simple, and once you get into the habit of using it, you may find yourself utilizing it outside of RSLogix as well.

Find Faster Ways to Navigate Between Routines

How long is it taking you to navigate between routines? If this process isn’t moving quickly enough for you, there are faster solutions that you can try. For example, pressing Page Up and Page Down will allow you to easily move upwards or downwards in a routine a single page at a time. To quickly travel to the bottom rung, you’ll want to press CTRL + End, and CTRL + End will allow you to instantly travel to the top of a rung.

It’s likely that you spend a great deal of time navigating between these routines. If you’re able to make this task easier on yourself, you’ll be able to improve your workflow.

Check to Make Sure You’re Online

This final tip only takes a second; check to make sure that you’re online when you’re working in RSLogix. This is especially important when you’re debugging. If you’re offline, you could wind up wasting minutes or more on a task that won’t be able to complete. Always confirm you’re online so that you won’t waste valuable time.

If you implement these tips, you’ll become much faster when working in RSLogix. Being able to work quickly is an essential skill for a programmer to have. Work to increase your overall speed so that you don’t have to rush through projects. When you work quickly, you’ll have more than enough time for everything that you need to do.

Tom Archibeque is the owner and trainer at Control Logic Training. Tom is an experienced Electrical Controls Engineer, providing Rockwell Automation control system integration, PLC programming and training. Working with numerous packaging manufacturing machine builders, keeping current with today’s PLC programming techniques.

Time-Saving Software Solutions for Landscapers

How does technology work when it comes to landscaping? For those who are uninitiated, they might not understand how technology can help a landscaping business. A lot of people think that is only about the physical work but there’s a lot more that comes into play. Matter of fact, technology is used in just about every industry. Technology can help people run their business more efficiently. When it comes to the type of software that you might want to utilize landscape scheduling software in your landscaping business know the it will help you save time, it will help you save money, highly profitable and it will make a difference in your business.

When it comes to finding high quality software solutions for landscapers, software comes in a variety of formats. There software that helps you basically run the financial side of your business, there software that helps when it comes to figure out the prices while you are only job, there software that helps you market your business. For companies who want to go to the top, want more business than ever, who really wants to make an impact in their local area, utilizing all three types of technology will have a huge advantage for that.

Yes, technology is really great but not all software solutions are created equally. It is because of this that you need to rely on the track record of a software company before you spend your money on any type of software solution that they might have. In all about reputation, is all about understanding the experience that people have had the solutions that they offer. Of course, when it comes to reputation what you can expect this to have the same experience at the majority of people have had with a company. So, becomes quite easy to find a high-quality company.

You might also need to decide to start when it comes to technology. Areas of your business do you need help in? Which aspects of your business use the most upgrade when it comes to efficiency? Where did you and your workers struggle the most in your business? What are your weak points? Utilizing technology to patch the leaks in your business is a very good idea. There software that can help you in many different ways. Software that makes your life a lot easier and your business highly profitable. Learn more about it.

As you can see, there’s a lot of different software solutions when it comes to landscaping, equipment that can help a company in many different ways. Software that has a very great reputation improving the way that a landscaping business is ran. Solutions that are very easy to integrate within a business. Matter of fact, high quality software is highly intuitive, has a very short learning curve, it is easy for you and your staff to get up and running in very short time. So, know that will be easy to implement within your business and to get the advantages of utilizing software.

After learning the importance of integrating technology in your landscaping business, you next need to find the right company to go with. A company and definitely with a good track record, a great reputation, someone who understands how to integrate technology within your business. Someone who you can trust, someone who is very easy to talk to, a company like one that we represent can do all of these things. So please continue to learn about how technology can help you, and please get into contact with us as possible because we know that will be able to help you more than anyone else.

Bill Westrom is the founder and CEO of Westrom Software, a privately owned software development company with more than 15 years of successful business application development experience. He employs a wide range of IT professionals, flexible policies, and efficiently managed work practices that distinguish the company from firms offering similar services. The Service Program was developed by Westrom software.

The History of The Twitch Streaming Site

Have you heard of Twitch? This wasn’t originally its name when it was first launched in 2007 by two guys. At that time, it also wasn’t all about gaming. The content was categorized according to different groups, and it wasn’t until 2011 that Twitch was actually separated from the rest of the bunch that made up Justin TV.

Twitch TV is all about gameplay and 7 years after it was spun off, it is now a platform where some of the best gamers even monetize their streams, which is a great thing for my business, as well. Twitch overlays by Visuals by Impulse are some of the hottest accessories for Twitch streamers. We even show gamers how to get started making an income. Here are some more trivia facts about Twitch:

Guess how many visitors this streaming website now gets each month? Currently, the number is approximately 35 million. Twitch is now a major company and is located in the Financial District of San Francisco, CA. You would think that YouTube would have suddenly squashed such a company with the way it does business and monopolizes the video streaming industry in general, but you see, Twitch came in through the back door. How?

First of all, let’s point out that the streaming website does indeed have a very cool name. The younger generations use YouTube for its platform, but they will easily stray to use a different type of platform if the niche fits. Twitch capitalized on the gaming industry, and the streaming site niched itself out to the point that everyone jumped on the bandwagon. Any site trying to counteract a punch like that isn’t going to be able to compete.

YouTube is too much of a giant to really hone in on all of those details. If YouTube did that, it would likely cost them some of their branding momentum. Truth be told, YouTube has bigger fish to fry, though Google did attempt to make the video streaming giant appeal more to gamers. They tried a few things here and there to no avail. Daily Motion, another video streaming giant, also tried to get in on the action.

To be quite frank, they were already in on the action, but they just didn’t set the table like Twitch did. The gamers have really taken to Twitch, and its popularity has continued. Now, guess which sites on the Internet get the most traffic. You are likely thinking about the heavy hitters now, right? There is Netflix, and then there is of course Google. Throw Apple in there. Those are actually your top three. Guess which site comes in at #4.

Twitch doesn’t always occupy the #4 spot, but it does get its piece of the pie at peak times. And in 2014, guess which company got its piece of the pie in terms of Twitch? Amazon bought the company, something Google perhaps should have thought about doing if they wanted to integrate the company as a segment of YouTube. It just shows you how big companies like that are always playing chess. Amazon made the smart move, but perhaps the smartest move of all in this story is the one of two guys who developed a gamers streaming site called Twitch that blew up in popularity over the years and was acquired for, wait for it, 970 million dollars.

Caleb founded Visuals by Impulse (VBI), a graphics design company that produces stream overlays for gamers on Twitch. Some of his clients/streamers are sponsored by some of the biggest names in tech.

Responsive Website Design Vs Standalone Adaptive Web Design

As more and more people are using their smartphones and tablets to access websites, it’s becoming imperative for website owners to make their websites mobile-friendly, that is, to display properly according to the screen it is being viewed on.

To that end, there are two routes to take. Either website owners create a responsive website or a standalone adaptive mobile website. We discussed the advantages of both options with Portland website design company, Starfire Web Design Portland, in order to get a web developer’s professional opinion on the pros and cons of each so you can properly decide on which route to take.

This image is a vector file representing a responsive design concept on various media devices.Responsive Website Design Advantages

A responsive website uses media queries to adjust the size of the website to the screen. When a user accesses a website from his mobile phone, the website responds by detecting the size of the screen and adjusting the elements to display the website properly.

The good thing about responsive websites is that you only need to create a website once and you will never again have to make adjustments to the coding. And if you are using a CMS platform like WordPress, you do not need to do any coding at all. You just need to use a mobile-responsive theme.

The bad thing about it is that websites take a longer time to load, especially if there are many elements like pictures and videos. There are also issues of websites improperly displaying – remember that a code on a website only re-arranges the elements and downsizes the pages to display on a mobile device.

Also, since the website is built both for desktop and for mobile, there is a limit on what you can offer on your website. A plugin that works on mobile will not work the desktop version and vice-versa.

There is a great post in the Team Treehouse community answering “what is responsive web design” and how to code it properly, along with several good reference links and definitions. This would be a good starting point for a beginner.

Standalone Adaptive Mobile Website Design

A standalone adaptive mobile website uses the subdomain http://mobile.xxx.com or http://m.xxx.com when responding to a user’s query. Whenever the domain is accessed, the website responds by determining the size of the screen and then pulling up the layout that fits it.

Unlike responsive mobile sites, you do not need to worry about site speed or of certain elements not displaying properly. This is because you need to create several layouts for different viewpoints, for example, you will need to create a separate layout for tablets, large phablets, and the smaller regular iPhones and Androids. But this does not mean you need to create from scratch. You can take a template and customize it for different screens.

Web developers who develop adaptive mobile sites often need to create six versions. However, if you are smart, you would look at the analytics of your website, see which devices your website is being accessed on, and create only versions for those devices. You can add to the layouts as needed.

Within the last few years, there has been a surge of website owners who use responsive websites. This is understandable considering the ease with which users can implement a responsive site. However, as we have said earlier, responsiveness is something you pay for with site speed and sometimes, proper display of the website.

Danny Ericsen is the owner of Starfire Web Design, a website design company and web developer, offering web development, SEO, and graphic design.

Access Bail Bonds Riverside: Potential Conversion Improvements

Today consumers in every industry rely on the internet to help them make purchasing decisions, and this is just as true in the field of bail bonds as it is in other markets. A strong, positive, and productive web presence is a tremendous asset to any bail bonds company. Let’s do some analysis of this site in the bail bonds niche and provide some suggestions to increase the value of a Riverside bail bonds website to its owners.

Access Bail Bonds Riverside website

Add An Explicit Call To Action

As it currently stands, the Access Bail Bonds home page is quite informative but not all that strongly organized. Information regarding the company’s services, bail bonds in general, and the company’s history is all spread out without any particular hierarchy. This could lead to visitor confusion, losing out on potential customers who find it difficult to find what they’re looking for.

The page should be reorganized around a central call to action: What step should visitors ideally take next? The information provided should all be tied into this call to action and rephrased to maximize its persuasiveness. A likely candidate for the page’s call to action would be “Call us now!” With this as the page’s top priority, all other information should be positioned to encourage visitor follow-through on the CTA.

Focus On Uniqueness, Value Proposition

A great deal of the information presented on Access Bail Bonds’ home page is helpful but rather generic. Information that could be accurately applied to any bail bond company should be shuffled off to a subordinate page.

The home page needs to focus on what makes Access Bail Bonds different from its competitors and what it has to offer its customers. This information should appear high on the page and be stated forcefully. Ideally, it should tie directly into the chosen call to action.

If the female ownership of the company is to be used as a selling point, much more can be said about how it makes the company special and allows it to offer a higher standard of service.

Keep Informative Content, But De-Prioritize It

There is plenty of useful information on the home page that visitors will find helpful. As it is presented now, though, it does not serve the vital function of encouraging the visitor to do business with Access Bail Bonds. Some of this information should be relocated to other pages instead of the home page. An example of a simpler home page layout can be seen on the Tedd Wallace Bail Bonds site, where he has a clean home page and an FAQ page for questions like, “how do I get a bail bond?

Informational content that remains on the home page should be pushed towards the bottom unless it is reworked to become more persuasive. Any such content that does remain should be optimized for search engine performance.

Cultivate A Voice, Vary The Layout

The text of the page has its fair share of grammatical errors which could be corrected with careful proofreading. The overall tone of the prose is very dry and impersonal – good for a corporate report, bad for a business attempting to make a connection with customers in need. Expressing a genuine personality through the site’s writing will help it connect with visitors.

The current layout is extremely text-heavy and unvaried. This should be broken up with more images (infographics or photos) to keep the text content in bite-sized chunks. The video which appears towards the bottom of the page should definitely be pushed up – it belongs at or close to the top.

bail bonds website

With relatively minor tweaks, the Access Bail Bonds homepage could become a much more potent marketing tool. Above all else, it needs to make more of an effort to suggest a course of action to its visitors (e.g. calling or contacting the company) and to justify that course of action.

What Is The Best Way To Learn How To Code Java?

Java is used by virtually all desktop computers and in around 3 billion cellphones. If you are a coder, you need to ask yourself whether it occupies a prominent space in your resume. If it does not, you need to give your coding credentials a makeover. Java needs to be on top of your learning agenda if you plan to pursue a career in software development. If you are still not certain whether or not you need some training in Java, you can take a Java online test to check your skills.

Here are six courses to upgrade your Java coding skills and fill that gaping hole in your software developer resume.

1. Treehouse – Java Basics

Java - word spelled in 3D lettersTreehouse offers you this 3-module course to help you learn Java programming from the ground up. Build an interactive game while you learn data types, looping, conditional, and various other concepts. Module 1 provides an insight into variables and work spaces. Module 2 helps you create a game prototype and learn how to debug code. Module 3 will teach you how to establish string filters. You don’t need prior programming experience to join the course. You only have to part with $25 to access the training.

2. Creative Live/O’Reilly – Developing Android Apps With Java Parts 1 & 2

Android OS uses Java as a programming language to create killer apps. Currently, Android holds about 80 percent of the smartphone market. This course will walk you through the fundamentals of Android development. You will get to learn how to code mobile applications from start to finish. While you can buy both parts separately, it is better to take both for a fuller experience. The courses cost $99 each.

3. InfiniteSkills – Advanced Java Programming

Once you have mastered the basics, it is now time to tap the true potential of Java. Learn, then apply such advanced concepts as associative and sequential data structures, exception handling, sorting techniques, and multi-threading. Join the course and get first-hand experience on how Java experts offer solutions to problems using the robust libraries and development environments Java has. The course costs $99.

4. WiBit.Net – Programming in Java

This course is quite distinct from the rest since it is a comedy talk show under the guise of a programming tutorial. However, it still achieves its goal of teaching Java. Interestingly, its unusually fun and upbeat approach to learning does seem to connect with most of its target market. The lesson concepts are explored in a clear, light, and memorable way to learners.

5. Udemy – Java Tutorial for Complete Beginners/Java Design Patterns and Architecture

Udemy offers several free and paid Java courses ranging from primers to advanced lessons. The beginners’ course targets absolute beginners and comprises 75 lectures. The second one comprises 19 lectures and focuses on helping you to design and structure Java codes faster and better. Both courses are free and highly rated, and it is a wise idea to check them out.

6. EdX – Introduction to Programming with Java

For some individuals, the mandatory presence needed in live courses usually spells the difference between a total waste of time and successful learning experience. If you believe that you will learn better in a scheduled and well-structured environment, then this beginner class from EdX is just what you need. Therefore, check out the course’s schedule and mark your calendar.

Final Thoughts

In the world of programming, a strong dose of Java and various other programming languages does make a strong brew. After all, you have to be proficient in multiple programming languages to make the cut today. Check out the courses cited in this article or check out for other Java related courses and resources that fit your requirements. Use the Java courses to fill that gaping hole in your resume.

Website Analysis of Wilson Investigations

In this post, I’m going to be looking at http://www.wilsoninvestigations.com/ to review its overall design, layout and conversion potential, from the eyes of an experienced web developer. I will also make suggestions on how to make it easier to convert more customers.

The first thing I’m noticing on this page are the unique navigation tabs that say “Read More” on them and have a right pointing arrow. They are well done, but I’m not sure if that’s where you want the attention to go at first.

The reason people are going to pay attention to this part of the website first is because the rest of it all blends together. My first piece of advice would be to make the contact us page one of these tabs if you want people to click on that information right away to get in touch with you. That, or make the phone number on the top right a link to the contact page as well. In general, most local sites underplay these elements too much, when they should be emphasized.

Wilson Investigations WebsiteThe content on these pages is well written, and that’s great. However, people on the Internet tend to have short attention spans. You may want to take a lot of this information and make it a little less dense and add some graphics. There is little to visually interest a visitor. One suggestion that can kill a few birds with one stone would be to add a video to each page, which allows the viewer to watch and listen, rather than read through a large amount of text. This improves time on site and also makes it easier to convey your message.

The home page content is a bit thin and probably isn’t going to help much with ranking. Search engines prefer sites which have a good amount of information and not simply a list of links. As a private investigator in the Houston, Texas region, I would guess that private investigator houston is the main term which the home page should be targeting. However, although there are several variations of the term “private investigator” used on the home page, “private investigator houston” is only used once. I would recommend increasing the use of the exact term, plus add some more content to the home page.

Another thing on phone numbers. When the contact us and phone number on the pages is placed contextually in the information, I’d recommend using a header tag, such as an h2 one so you can make it larger than the text. I see that it’s bolded, but that doesn’t really draw your eye to it when there are other things that are as well around it.

It’s great that this private investigator offers a lot of services, and that there are so many to look at on the services page. One idea may be to take what the most common services are and place them near the top of these lists. I assume that is what they did with the buttons on the homepage with the arrows, but if someone comes to the page at the services area, due to how many pages there are there, it would help to make sure they know of the most popular services before anything else.

I like the contact page. It is straight to the point with phone number available and a map. People are going to appreciate not having to go to Google’s map page and get directions because they can do so right from this page.

The ‘about us’ page is okay as well, but as I go through these pages, I notice that the text is rather small, or it just looks bunched together. I would advise making the text a little larger on this about page because there is a lot of white space as it is, and people on mobile devices will appreciate not having to zoom in.

On the whole, there need to be more photo images on this website. Web users expect good imagery and images also help to convey your message via a different pathway than text is conveyed. As this is a private investigation business, it is understandable that there may be limitations on what images can be used, due to the nature of the business. But if you don’t want to have a picture of yourself on the site, then a simple alternative is to use stock images or, at least, get a picture of the building. Pages with nothing but text are very difficult to look at and will usually have poor user engagement, leading to higher bounce rates.

Overall, the website is decent and does its job. But it is definitely missing a few things. I’d probably end up using this service if I had to find a private investigator, but only after I did a little research on my own first. A big improvement would be to make the pages more user-friendly and quicker to go through. Looking at the website stats through Google Analytics to see how long people spend on the website gives a very good idea of whether visitors enjoy the site and find it interesting. If time on site averages less than half a minute, then you have some work to do.

Website Layout and Conversion Analysis – House of Hearing

It’s time for another brutally honest website review. The House of Hearing Clinic Inc website represents a local hearing aid clinic in Toronto. It is a good example of some of the common design mistakes most web designers make, which can actually have a significant impact on conversion, as we’ll see.

First of all, the site has an attractive, endless scrolling layout but there are a few issues with it that could be easily improved to make the website have a better conversion rate. Firstly, when the website loads there are several different font faces, weights and sizes available above the fold, and this inconsistency is jarring.

House of Hearing WebsiteThe ‘Call Us’ text across the top of the screen could be improved with the use of better punctuation. Perhaps writing “Call Us (Vaughan Region):” and then the phone number. This would look more professional. Adding the correct tags to make the phone numbers work with ‘click to call’ would likely increase the number of calls generated by the website slightly. As this is a local hearing aid clinic, it is more likely to get phone calls, so this feature should be well optimized.

The logo is attractive, and the image used behind the ‘Your Journey’ headline is a good one that gets the message across clearly. However, the sunset is rather bright, and the white text used for the menu is hard to read. Considering the ‘Hearing Devices’ link is one of the most badly obscured, this is a serious problem.

Easy Scrolling

The theme scrolls well, and the information presented further down the page is clear and concise. Again, there are some issues with the text that could be improved if a proofreader looked at the website. The “Hearing Test” call-out should say “We offer hearing tests for”, and under hearing aids, it should say “We carry all manufacturers and styles,” if that claim is true.

Lyric Authorized

The fact that House of Hearing is a Lyric Authorized provider is a big benefit, and it would make sense for this to be mentioned further up the page, instead of almost halfway down, since a lot of people may not choose to scroll that far.

Late Calls to Action

If you don’t respond to the call to action at the top of the page, you have to scroll a very long way to see another call to action. And the ‘Start Here’ button under the paragraph mentioning hearing test Toronto is rather understated, being in a similar color to the rest of the text that surrounds it. The same is true for the ‘Book Here’ call to action. The buttons do animate when you mouse over them, but the mouse-over is understated as well. It would be a good idea to make the call to action a little more prominent.

Transparent Contact Box

The contact us box is collapsed when you load the page, and remains collapsed throughout unless you click on it, which is a good thing. However, the box has a transparent header, which looks messy when there is something underneath it, and this could put users off exploring the rest of the site. The 2015 copyright notice at the bottom of the site may want to be updated with 2016, and should be in a different font size because the text is unclear on a laptop screen.

The site does look good at a range of different screen sizes, but there are a lot of problems with it. The lack of a click to call and the fact that the email address at the bottom of the page in the footer is not clickable are things that will reduce the conversion rate of the site significantly. It would not take a lot to put those issues right.

The presence of social media links at the bottom of the page is a plus, although moving them to the top of the page on blog posts and other parts of the site would be wise to increase the frequency with which those links are being used.

Overall, this is a good site, but there could be some improvements made.

Keys To Analyzing Website Design For Optimal Conversion of Visitors

You may have a beautiful, and fully operational website for your business, but it may not be converting visitors to the point of actually buying your product or taking action in areas in which you wish. If your visitors are not moving on to your main message or going on through your sales funnel, you need to understand why and make the necessary changes to pull them in.

When working with a website development company, you want to make sure that they incorporate tools that you can use to track conversions and user activity, in general. With this information, you are then able to run split tests and multivariate testing on your site, which will help you tweak it to improve conversions.

If you had a brick and mortar store where people came into your store physically, you would know why they were not buying, or where they were having problems with your offers, because they would tell you of their objections.

Website ConversionThe same principle applies with your website offers in that you need to know where they are bailing out and why. There are several tools to help you in this endeavor, and you need to study this and take advantage so you can correct a failing sales funnel and convert it into a dynamic success, as it was intended.

First of all, you need to know how people are viewing your page. They may be interested in sections where you had no intention of leading them, but they find that part more intriguing for some reason. Crazy Egg is a heat map tracking plugin, which will show you where people are clicking or where on your page your visitors are going to the most.

You may have a product photograph that people mistakenly click on, thinking it is clickable. You might want to make the photo live and link it to a more informative capture page. You may have several links on the page that go to the same capture page. Crazy Egg will show you which links are working the best.

Crazy Egg will show you a “heat map” of sorts, which will identify which parts of your page is getting the most attention. That being so, you might want to eliminate the parts that are receiving little attention.

If you would like to get inside of your visitor’s head and learn just what they think when they come to your page, it would answer a lot of questions. That is exactly what a program called ClickTale does. You can view each visitors browsing path in a video, although it might sound a bit strange, you can follow the visitor’s cursor and learn what their keystrokes and cursor path was. You will also see where the visitor clicks off and fails to take you up on your offer.

The very fact that you are getting traffic to your page says a lot for your efforts in that area, but just because you are driving traffic to your site does not necessarily close the sale. It is how visitors react to your page once they arrive, and how they react to your forms in particular.

ClickTale will show you how people struggle with your site and your forms in particular. When they are filling out a form, and in mid form they can bail, and you will see where that occurs, and you can make adjustments.

Many people are lost on the capture page routine where they leave their first name and email. They know that if they complete the form, they are going to get an email with a sales pitch, so they leave. Perhaps a softer explanation of what they are going to receive, stated in a softer narrative will help them to get to the next level.

In essence, you need to know what your visitors want. They want something you are offering, or they would not be on your page in the first place. Find out more specifically what they want and offer it to them in the right way and you will have conversions that go off the chart!

Michael Jackman has performed in senior executive roles in the software and finance sector. He is the CEO of the web development company, buildrr.com.