You may have a beautiful, and fully operational website for your business, but it may not be converting visitors to the point of actually buying your product or taking action in areas in which you wish. If your visitors are not moving on to your main message or going on through your sales funnel, you need to understand why and make the necessary changes to pull them in.

When working with a website development company, you want to make sure that they incorporate tools that you can use to track conversions and user activity, in general. With this information, you are then able to run split tests and multivariate testing on your site, which will help you tweak it to improve conversions.

If you had a brick and mortar store where people came into your store physically, you would know why they were not buying, or where they were having problems with your offers, because they would tell you of their objections.

The same principle applies with your website offers in that you need to know where they are bailing out and why. There are several tools to help you in this endeavor, and you need to study this and take advantage so you can correct a failing sales funnel and convert it into a dynamic success, as it was intended.

First of all, you need to know how people are viewing your page. They may be interested in sections where you had no intention of leading them, but they find that part more intriguing for some reason. Crazy Egg is a heat map tracking plugin, which will show you where people are clicking or where on your page your visitors are going to the most.

You may have a product photograph that people mistakenly click on, thinking it is clickable. You might want to make the photo live and link it to a more informative capture page. You may have several links on the page that go to the same capture page. Crazy Egg will show you which links are working the best.

Crazy Egg will show you a “heat map” of sorts, which will identify which parts of your page is getting the most attention. That being so, you might want to eliminate the parts that are receiving little attention.

If you would like to get inside of your visitor’s head and learn just what they think when they come to your page, it would answer a lot of questions. That is exactly what a program called ClickTale does. You can view each visitors browsing path in a video, although it might sound a bit strange, you can follow the visitor’s cursor and learn what their keystrokes and cursor path was. You will also see where the visitor clicks off and fails to take you up on your offer.

The very fact that you are getting traffic to your page says a lot for your efforts in that area, but just because you are driving traffic to your site does not necessarily close the sale. It is how visitors react to your page once they arrive, and how they react to your forms in particular.

ClickTale will show you how people struggle with your site and your forms in particular. When they are filling out a form, and in mid form they can bail, and you will see where that occurs, and you can make adjustments.

Many people are lost on the capture page routine where they leave their first name and email. They know that if they complete the form, they are going to get an email with a sales pitch, so they leave. Perhaps a softer explanation of what they are going to receive, stated in a softer narrative will help them to get to the next level.

In essence, you need to know what your visitors want. They want something you are offering, or they would not be on your page in the first place. Find out more specifically what they want and offer it to them in the right way and you will have conversions that go off the chart!